YouTube has taken the world by storm. It is the world’s second-biggest website after Google and the largest video-sharing platform. A few years back, making YouTube your full-time career was not an option. It was at most considered a hobby, not a real profession. However, things changed, we saw great talent and content emerging from the platform.
We collectively understand the opportunity this platform provides. With the preconceived notions about the platform shattered, we find the YouTube space more vibrant than ever. People from all over the world are sharing their creativity breaking the barriers of color, gender, and language.
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Starting your YouTube career can be overwhelming for newcomers as there are many misconceptions surrounding the space. We can you help navigate these troubles.
Here is all you need to know about starting a YouTube Channel.
Content Is King
The content you create will define how successful you can be in the space. It needs to be structured and targeted to a specific audience. Before you jump straight into making videos, choose a niche. Niche essentially is a specific component of a larger category.
Therefore, if you want to make educational videos, your niche would be narrowing down the subject you will be focusing on – Biology, Chemistry, Psychology, etc. It is essential to choose a niche that you are both knowledgeable in and feel passionate about.
The next step is to identify your target audience. Here is what you need to know about your target audience
- Who will be consuming your content?
- The age group
- Their interests and favorite pastimes
- The time of day they use the platform
- What are they looking for in your videos
After specifying your niche and identifying your audience, your content becomes meaningful. This is because the content you now create is going to target a specific audience rather than being a random shot in the dark.
Research your niche well, by searching what fellow YouTubers in that niche are making. Don’t be scared to try new approaches, it’s okay to break from the standard how-to and review videos. If your passion is reflected by the content you make, it will likely resonate with the audience.
Promotion and Marketing
Making good content is important but it cannot solely help you achieve viewers. Use SEO to optimize your videos so that they appear on people’s feeds more often. This will help bring in more customers. The relevant keywords should strategically be used in the video title, its description, and the video tags.
Furthermore, promote your videos across all your social media platforms. Do not shy away from asking your friends and loved ones to share and like your content.
You can’t create content sporadically and expect your channel to grow. For your channel to gain traction and your videos to do well, you need to upload consistently. This may sound boring but a schedule can help with productivity. Decide the number of videos you want to upload per week, allot a time for posting each video, and make a schedule to edit videos in the pipeline.
Don’t compromise the quality of videos for consistent uploads. It’s true not all your videos will be the best, but give every video your best. If you are having trouble coming up with ideas, research content.
It also helps to note down any video ideas you get no matter how good or bad they seem. You can always brainstorm and improve on them later.
All the Ways to Make Money from YouTube
There are different ways you can make money from YouTube. You can sign up for YouTube’s partnership program that will allow you to run ads on your videos. However, to be able to monetize your channel, you will need to get more than 4000 views and have at least 1000 subscribers.
Another way to generate money from YouTube is by creating a Patreon. This is essentially like a subscription service for your subscribers. You create exclusive content for them at the cost of a membership fee.
Affiliate and influencer marketing are great ways to make money through YouTube. You essentially collaborate with a brand to sell or market their products to your audience. Often influencers receive a code that will get their followers a discount on the actual price. You make a commission every time someone uses your code to purchase a product.
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Whether you want to pursue YouTube as a passion project or a full-time job, remember to be patient with the process. Building an audience from scratch is hard work. It will require your honest and consistent efforts to be successful at YouTube content creation. Remember to use the aforementioned techniques to help navigate the overwhelming YouTube space. Do not forget to have fun.